Hardskin is an Italian brand born in 2020 with the aim of revolutionising technical clothing for endurance sports. Founded by Francesco Uberto, CEO of ASO H&P. Hardskin combines sporting passion and technological innovation.
The brand is distinguished by its scientific approach to the design of its products, using wind tunnel testing to optimise aerodynamics and performance. Each garment is developed to minimise air resistance, improving efficiency and comfort for athletes
The name Hardskin is derived from the combination of the concepts of “hard” and “skin”, inspired by the core business of parent company ASO H&P, which specialises in the chromium-plating of metal components for industrial machinery. Chrome plating gives metals a “hard skin”, increasing their strength and durability. This concept has been extended to technical sportswear, with the aim of creating
garments that offer high performance, just like a “hard skin” for the athlete.